
Our story
Built on passion, focused on quality
Founded in 2007 by the late Renita, a passionate horsewoman and showjumper, Royal Feeds is dedicated to providing superior-quality horse feed. Renita’s deep knowledge of horse nutrition and care continues to guide us as we craft scientifically formulated products to support horses of all ages and disciplines. Today, we proudly carry on her legacy—delivering consistent, premium feed and offering expert advice to help horses thrive. At Royal Feeds, every bag reflects Renita’s enduring passion for equine health and excellence.
Our Products
Why choose Royal Feeds?
Consistent Quality and Performance
Manufactured in a fully computerised factory with strict quality control, ensuring reliable, consistent results.
Safer Energy Source
Fats and oils, including balanced Omega 3, 6, and 9 fatty acids, provide non-heating energy without producing excessive internal heat.
Improved Digestive Health
Live yeast and grain extrusion enhance digestion, reducing gas, heat, and acid production, thereby lowering the risk of colic and laminitis.
Enhanced Muscle Function and Recovery
Chromium, Magnesium, Selenium, and Vitamin E improve muscle function, reduce lactic acid buildup, and aid in faster post-exercise recovery.
Hoof and Bone Health
Key ingredients like Calcium, Biotin, Lysine, Methionine, and trace minerals promote strong hooves and support healthy bone and joint development.
Reduced Stress and Anxiety
High levels of Magnesium, Vitamin B-complex, and trace minerals help alleviate stress and anxiety, aiding both physical and emotional recovery.
Improved Fertility
High levels of Selenium, Zinc, Copper, and Vitamins E and A support reproductive health, improving fertility in mares and stallions.
pH Buffering
Natural calcified seaweed with highly available Calcium helps buffer stomach pH, promoting digestive health and reducing the risk of acidosis.
Increased Immunity and Growth
Essential amino acids such as Lysine, Methionine, and Threonine strengthen the immune system and support overall growth and development.
Our Supplements
Hear from our customers
Testimonial
I was privileged to have Apollo van de Kapel Z join my team earlier this year. He’s a sensitive, exuberant horse and we quickly realised very reactive to feed.
After careful consideration and with the help of Suzette from Royal Feeds we decided to feed him (almost exclusively) the Royal Feeds lifetime balancer – with a tiny top up of the sugar free royal feeds muesli, supplemented with quality teff and lucerne. On this feed Apollo has sustained energy levels, beautiful condition and dapples for days. He’s a happy horse which makes me an even happier rider… so much so that I migrated all of my horses to Royal Feeds – with a tailored program to best suit their personalities and sporting expectations.
Heather Mostert


Testimonial
My horses have been on Royal Competition for just over a year now and I am very happy.
Have recently moved my older boy over to Royal Veteran since I was not quite happy with his weight, and all I can say is WOW! In 2 weeks he has picked up 12kg. Have been struggling for a LONG time to get him back on his ideal weight and this is the closest he has come with any feed. And he is so shiny!
Anita Jacobs

Testimonial
I was privileged to have Apollo van de Kapel Z join my team earlier this year. He’s a sensitive, exuberant horse and we quickly realised very reactive to feed.
After careful consideration and with the help of Suzette from Royal Feeds we decided to feed him (almost exclusively) the Royal Feeds lifetime balancer – with a tiny top up of the sugar free royal feeds muesli, supplemented with quality teff and lucerne. On this feed Apollo has sustained energy levels, beautiful condition and dapples for days. He’s a happy horse which makes me an even happier rider… so much so that I migrated all of my horses to Royal Feeds – with a tailored program to best suit their personalities and sporting expectations.
Heather Mostert

Horse Ambassador
Apollo
Hello, I’m Apollo van de Kapel Z, a liver chestnut with a heart as bold as my stride. In the world of showjumping, I’ve carved out my place as a competitor who gives everything in the ring. But what keeps me performing at my peak?
It’s the care I receive, the trust I share with my rider, and, most importantly, the nutrition I get from Royal Feeds.

Horse Ambassador
Hannibal
Hello there! I’m Hannibal, a proud bay gelding with a heart full of passion and an appetite for adventure. With my powerful frame and keen intelligence, I’ve made a name for myself in the thrilling world of showjumping.
But my role isn’t just about clearing those high fences; I’m also an ambassador for Royal Feeds, and I’m excited to share my journey with you from my own perspective.

Horse Ambassador
Jackson
My name is Jackson des Hayettes, and I carry myself with the grace and strength of a seasoned showjumping competitor. As a proud ambassador for Royal Feeds, I’m here to share my story and the secret behind my success.
From the first stride into the arena to the final leap over the last obstacle, I give my all in every competition.